So you've ordered your Do-It-For-Me website... Now what?

Congratulations!

Thank you for choosing Aurora by LiveEdit. We think you’ll love the ease with which you can manage and edit your new website. To help you prepare your content in preparation for your project consultation, we’ve put together this Getting Started Guide. To download a hard copy of the content guide, click here.

We’ve partnered with thousands of people just like you to build and launch websites, and we’re delighted to be able to help you achieve your goals. As a best practice, to get your site from concept to launch in the fastest time frame possible, we need your full participation. We’ll start designing, coding and populating your site only when all of your content has been submitted.  

Within 2-3 business days, your Project Manager will contact you in order to collect your creative brief, logo, content, and images that we will need in order to create your site.

 

Getting Started Checklist

You’ve gone through this guide and now you are preparing to send us your stuff! So to help you stay organized we’ve created a checklist of items so you can cross-check what you have prepared.

  • Completed creative brief -- click here to download hard copy
  • Completed sitemap (your package includes up to 10 designed pages.)
  • Provided content for every page in sitemap
  • If you are using/planning for a blog, provide content for at least 1 post
  • Completed keyword search
  • Provided logo file in vector format
  • Organized and zipped site materials: logo, images and other page content with correct labels (based on the structure below).
  • Provided at least 3 calls to action
  • Reviewed/Obtained Domain Hosting. Keep your login information handy for the final launch process.

To help you build a website that is a reflection of you, your brand and your business, it’s important to think through the elements that make up your site.

So, what do you need to get from concept to launch? Here goes...

 

Logo and high quality supporting images

The look and feel of your website cascades from the logo and the supporting imagery. A well-planned website is simple and easy to navigate. It has a consistent look and feel that is driven by your logo, branding, images and color palette. It has clear and intuitive navigation. And it has obvious and clear calls to action like shown in the example below.

 

 

Do you have a logo?

If you have an existing logo to be used for your site, it should be provided to us in vector format. The most common vector formats are Postscript (.eps), Illustrator (.ai), and Ping (.png). A vector format allows the logo to be made bigger or smaller without losing image quality or clarity. A .jpg file is not a vector format and may not represent your logo at its best. However, if that is all you have, send it in we’ll have a look and let you know!

Your logo will be used on your site’s home page as well as a favicon (the little logo image that appears in tabbed web browsing), as your blog identifier, and as your mobile website identifier.

 

Do you have real, authentic images?

Do you want to draw your reader into your page and take an action? Then real photos are the answer. Avoid using purchased, pre-packaged photos whenever possible. People want an authentic experience. They want to see people who look just like them. Not models.

Any photographs provided by you should be high resolution. The best resolution for photographs is 300ppi (pixels per inch). We recommend sending at this resolution. Although the final photo will be published on the web at the lower resolution of 72ppi, we prefer a higher resolution to begin with. This enables us to better optimize any photographs and there is greater scope for resizing within your design.

Here’s some ideas of what you could send us:

• Several outdoor shots of your business from different angles. If you have any distinguishing features like:

• Special architecture, signage or other features, please try to include them in your photographs.

• Several indoor photos of your business. Show the entry area, a staffed reception desk, your studio or workout rooms, your equipment, and any other amenities that warrant being featured.

• People, people, people. Show your staff, your customers/students. Show your website visitors that yours is a place where people come together, connect and have fun while doing something worthwhile for themselves.

• A short, comprehensive video. Video isn’t essential, but it adds a lot of depth and helps to tell the story of who you are and what you have to offer. For best accessibility for your website users, upload your videos to your youtube account.

A photo release form is commonly used when taking pictures of clients for commercial or business purposes an example of this form is at the bottom of this page. You can also download a PDF of this form here. Once you have the forms signed, file them away for safe keeping!

If you provide images or text sourced from someone else, it’s crucial to also provide information on the legal permissions which have been obtained for the use of the material (if any are required). If attribution is required, the details should be provided to your LiveEdit team member or project manager upfront. This also applies for any other material (e.g. music or video) obtained from a third party.

Pro Tip: Hire a Photographer! You’ll pay a little money upfront, but the result is beautiful, professional looking images that show your business off in the best possible light! (No pun intended, ;) 

 

File Structure and sending your files to us:

Keep your files organized and well labeled! Photos and text documents should be sent all at once in a zip format. To learn how to zip files check out these links PC and Mac.

 

 

Site Planning

 

What is the shape of your site? A.K.A. your sitemap.

To help you with organization the first step to site planning is to think about the structure of your site. What pages are your must-have pages? Write them down and send them to our team. To get you started, a typical five-page site would have the following pages:

  • Home
  • About Us
  • Products/Services
  • Staff
  • Contact Us

A typical 10 - page site would have a similar top - level navigational structure but with a deeper offering of submenu pages:

  • Home
  • About Us
    • Our Team
    • Benefits of ...
  • Products/Services
    • Classes
    • Workshops
    • Events
  • Staff
  • Contact Us

 

What are you planning for content?

Content is the text and images that fill each page on your website. After you have defined your sitemap the next step is to think about content. Sites that are converting to the Aurora platform have a jump-start on the process. For conversion sites, it’s typically a matter of scraping your existing content. Your LiveEdit team can manage the process if you’re going to leave your content untouched. If, however, you’d like to make modifications, simply copy your content to a word processing program, make your modifications and share the files with your LiveEdit account manager. We’ll take care of the rest.

But if you’re starting out fresh, what then? How do you start crafting your content? Start with your sitemap - and then do some keyword research.

Keywords are words and phrases in your content that allow people to find your business site through search engines. Think about how people are looking for the services and products you offer. How would you search for your business? Before you begin to put down any words for any page, it’s wise to invest in some keyword research. You should brainstorm the words and phrases you want your customers to search when they use a search engine to find your website.

You can take it a step further by using the Google Adwords Keyword Planner: 

https://adwords.google.com/ko/KeywordPlanner/Home

Here's a video tutorial to help you get the most out of the Keyword Planner tool:

http://www.youtube.com/watch?feature=player_embedded&v=G9QPGNk9Sv0

 

 

Sketch your vision

Download the Content Guide to start creating a rough sketch of your pages based on your sitemap. Get messy. Make mistakes. Erase. Start over. It's all good! You can find this on page 8 of the content guide.

 sketch-example

 

 

Helpful links and tips to prime your thinking

Visit the following links to learn more about the foundational step to building a solid, high-performing website: 

 

Creative Brief

This document will give us the basics, it includes some information found in this guide but also includes specifics about your business. We ask that you outline site examples that you connect to. Download the creative brief, and complete it along with other other project materials in your site preparation.

 

Domain and email hosting

Before you begin building your website, you will want to purchase your domain. Your Domain Name System, or DNS, is the most recognized system for assigning addresses to Internet web servers. Common hosting services include: http://www.godaddy.com/ or http://www.hostgator.com/. LiveEdit does not provide domain registration and email hosting so that you maintain full ownership of your web domain and email. It's important to note that if you plan to keep your current email provider that you let them know during the launch process.

 

Calls to action

To learn a bit about how calls to action (CTA) can be incorporated into your site take a look at how we incorporated them into Roxanne's site. CTA buttons should be linked to a checkout process to complete the action or if appropriate, a page with further explanation.

 

Search Engine Optimization

Search Engine Optimization or SEO is the language used for the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.

• LiveEdit best practices for site security: http://mindbody.liveeditaurora.com/pages/best-practices-for-site-security

• The LiveEdit Help Section: http://help.liveeditaurora.com/pages/seo-guide

Google’s SEO Starter Guide (PDF)

• Google’s SEO startup (video): http://www.youtube.com/watch? feature=player embedded&v=El3IZFGERbM

 

Fonts

The LiveEdit best practice is to use web-safe fonts. We use Google Web Fonts in our development, so if you have a preferred font, we will search for it on Google Web fonts and find a comparable font if it is not included in that library.


What Comes Next?

During the sale, your sales person should have given you a general project timeline. Our Do-It-For-Me website packages must be completed within 30 days. Please note that this timeline starts when you have been welcomed by a Live Edit Team member. The following outlines how your project will move through our production department.

 

Initial Welcome

Your Project Manager will contact you within 2-3 business days of your website purchase. (Please keep in mind that if you purchase late on a Friday, you will be called during the next business day!)

 

Collection of Project Assets

Your Project Manager will collect your project files. They will ask you for your completed creative brief, your LOGO, your website content (images and copywriting,) sitemap for your 10 pages, and your MINDBODY studio number.

 

Market Insights Review and Design Consult

Next, we begin the design process. At this point you have completed the creative brief and we go into more detail for your site plans and review your Market Insights report if it was included in your website package. We will collect any additional information during your design consultation and we start working on your site. Your website will be based on the template of your choice. You will have the opportunity to go through the number of revision rounds as defined in your package details to ultimately approve your website content.

 

Content Entry 

The next phase is when we enter in the content you have provided to us. This includes the entry of all text, images and other content. The content entry timeline is based on the number of "designed pages" your package included. After we have entered in the content we will send you the link to view your “live” proof! This is where things get exciting. At this time you will review the site and give us feedback on any changes. It’s very important for you to test your site, if you are using the MINDBODY checkout system or schedule, make sure you run through the process your clients will use so you know what their experience is. A written sign-off via email is required to move forward from this stage.

 

Website Approval

After you have given us the green light, we start the launch process. Your site will go through a Quality Assurance process that includes a cross-browser test and testing of overall site functionality. The SEO work done includes entering titles, descriptions and keywords for the designed pages. If you can provide us with geographical information or keywords that you researched at the beginning of the process, please share! Generally these keywords are pulled from your on-the-page content. Descriptions are usually the first sentence in your content for each page. Please allow a couple of days for this process.  A written sign-off is required to move forward from this stage.

Now is a good time to collect your Domain Name Server information for the actual launch of your site.

 

Training and Launch

Once the quality process is completed, your Project Manager will provide you with instructions on how to launch your site as well as schedule a training session to cover how to manage your website going forward.

 

After Launch

After your site is launched, please refer to the LiveEdit support portal, accessed via the Help tab in your Profile Menu, or by visiting aurorasupport@getliveedit.com.   Here you will find our library of help guides and tutorial videos to assist with the updating of your website.  If you cannot find your answer, you can get assistance by submitting a ticket to our Support Team. Our Support Team is available Monday - Friday, 8am - 5pm CST. 

 

Supporting Materials

 

Photo Release Form

Click here to download a hard copy.  Your photo release will look like the following:

 

I hereby give _____________________ permission to use, reuse and/or publish, and republish photographic pictures, portraits or video footage, in which I, or any individual for whom I have acquired photographic release forms, may be distorted in character, or form in conjunction with my own or a fictitious name, on reproductions thereof in color, or black and white made through any media by _________________, for any purpose

whatsoever, including the use of any printed or video matter in conjunction with the pictures, portraits or video footage.

I hereby waive my right to inspect or approve the finished photograph or advertising copy or printed or video matter that may be used in conjunction therewith or to the eventual use that it might be applied.

I hereby release and agree to hold harmless ___________________ from and against any liability as a result of any distortion, alteration or use, either intentionally or otherwise, that may occur in the processing or reproduction of the finished product, its publications or its distribution.

I hereby warrant that I am / am not (circle one) of legal age in the state in which I enter this release, and competent to contract in my own name. I have read this release, authorization and agreement, before affixing my signature below, and warrant that I fully understand the contents thereof. 

Name: ______________________________________________ Date: ____________________

Address: ________________________________________________________________________

Phone: __________________________________________________________________________

Signature: _______________________________________________________________________ 

 

 

Copywriting Template

Page: [PROVIDE THE NAME OF THE PAGE YOU’RE COMPLETING.]

Title: [INSERT PAGE TITLE SEPARATED BY THE PIPE SYMBOL {|} FOLLOWED BY STUDIO NAME. CANNOT BE MORE THAN 68 CHARACTERS, SPACES INCLUDED. EXAMPLE: HOME | MY STUDIO NAME | BAKERSFIELD, CALIF. 12345]

Description: [WRITE DESCRIPTIVE, VERB-POWERED, BENEFIT-DRIVEN SENTENCE(S) TO DESCRIBE THE PAGE AND GIVE THE READER A CALL TO ACTION. CANNOT BE MORE THAN 158 CHARACTERS, SPACES INCLUDED.]

Keywords: [USE CLIENT KEYWORDS AND GOOGLE KEYWORD TOOL-GENERATED WORDS. NO MORE THAN 10-20 PER PAGE.]

Body copy: [HOME PAGE COPY SHOULD BE KEYWORD-RICH AND SHOULD FALL BETWEEN 200 AND 300 WORDS; INTERIOR PAGES CAN RUN LONGER AS THE CONTENT GETS MORE SPECIFIC. USE THE KEYWORDS AT LEAST 2-3 TIMES IN THE BODY, INCLUDING VARIATIONS OF THE KEYWORDS IF THERE’S A LOT OF TEXT CONTENT. IF YOU ARE PLANNING ON USING FORMS LET US KNOW WHAT FIELDS YOU NEED AND WHAT EMAIL ADDRESS SHOULD GET THE FORM DATA WHEN SUBMITTED.]

ALT Attributes: [IMAGES WHICH ARE IN GIF, JPG, OR PNG FORMAT CAN BE ASSIGNED “ALT ATTRIBUTES” IN HTML, PROVIDING SEARCH ENGINES A TEXT DESCRIPTION OF THE VISUAL CONTENT. INSERT AT LEAST 1 ALT ATTRIBUTE OF AN IMAGE ON THE PAGE. THIS NOT ONLY HELPS WITH WEB SEARCH, BUT ALSO IMAGE SEARCH, WHICH CAN OCCASIONALLY BRING VALUABLE TRAFFIC TO YOUR WEBSITE.] 

 

 

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